Two Acronyms You Should Know For Your Site to Succeed

Before I joined Exceed Online, I had never known such an acronym-addicted industry. After saying ‘PPC’ to a friend and getting the same quizzical look that my dog gives me when I coo to her lovingly in baby-talk (you know, that adorable look when they tilt their heads ever so slightly?), I realised even the terms I thought were common knowledge can sound nonsensical to someone outside the online industry.

It made me laugh when our accountant said ‘Ohhh, I thought PPC meant paper click not pay per click’ - but if you’ve invested thousands in your website and your website supplier hasn’t told you about SEO or PPC, it’s not funny, it’s time for you to worry…

Those two tiny acronyms can have a tremendous impact on the success of your site, yet only require a minimal investment in comparison to many other marketing avenues you’ve probably tried in order to drive traffic to your website.

So if you’re tilting your head right now, it’s time to stop cooing at your expensive baby and demand that your website finally learns to crawl (or for you SEO purists, learns to be crawled).

Most business people know of the Parito Principle, or the 80/20 rule. You know that 80 percent of your sales come from 20 percent of your sales staff, or that 20 percent of your products provide 80 percent of your sales - you can apply the rule in countless business situations.

The 80/20 rule also applies to the online business world. Since 80 percent of websites don’t utilise PPC or SEO, by being one of the 20 percent that does, you stand to gain a significant advantage over your competitors.

Take your first wobbly steps into the online world of acronyms by reading part one of our Web 101 series: What is SEO and why your website can’t win without it. Look out for part two on PPC (coming soon), and before you know it your precious website will be all grown up and earning its keep.