Test Your Site with Google Website Optimizer
August 29th, 2007. Posted by Oliver Su
As you may know, Google Website Optimizer was recently made accessible to all AdWords users. It is a multivariate or A/B testing (click here for definition) web page testing tool that can help you understand which web page designs really work - by testing combinations of content variations and track the sequence of conversion behavior. Are your customers more likely to click a red or a green BUY NOW button? Which headline catches my visitor’s attention? Which one of my promo text is more appealing to my customers? Test a combination of all your contents, for example, test Headline A + Image B + Promo Text C against Heading B + Image C + Promo Text A and so forth. To get started, click here to learn how to multivariate test within 10 minutes (PDF download, 501kB).
Why should I test my website? Still have questions? Click here to read “Start Multivariate Testing - 7 Critical Questions” on GrokDotCom