Screencast: Noel Leeming Buying Process
September 21st, 2007. Posted by Ken Daniels
Noel Leeming recently relaunched their website with a new design. I am not sure if they are using the same platform as before, but the URL strings are a bit tidier so if I had to take a guess then I would say yes.
I thought this would be a great opportunity to do a screencast (my first). I thought it would be an even better opportunity to have my partner, Hannah sit down and pretend to buy something to really test out the usability and buying process of the new website.
So without further ado, watch the screencast (a window will pop up) and please leave a comment with suggestions for other websites to analyse.
September 25th, 2007 at 1:09 pm
Sweet!
I’d mention that they don’t have any kind of USP. There is nothing on their homepage that promotes who they are or what they do.
They could have:
“Welcome to Noel Leeming, New Zealand’s largest appliance retailer.”
The whole thing is built in tables and doesn’t validate either
What kind of title tag is ‘Welcome - Noel Leeming’