Quick Conversion Tip - Just Add Text

Here’s an easy to implement idea from the guys over at GrokDotCom.

Problem: Livesouth.com has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing the additional images.

Test: We decided to add text under the picture. Directly under the picture it now says “Click Image to View Slideshow.”

Result: By making it easy for visitors to find and view additional images, Livesouth.com’s conversion rate improved by over 20%.