Increase your conversion rate

Is your company a kit-set?

Did you flick through a catalogue, pick a business that was close to what you want, then turn it into a success overnight? Of course not.

…continue reading “Is Your Website Working?”

Research has been conducted in September 2008 about ‘What 3 internet marketing tactics will you emphasize most in the next 6 months?’

…continue reading “Easy Ways to Make Your Online Marketing Successful”

Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.

…continue reading “Plastic Surgery or eCommerce?”

There are a lot of creeps in the world, there are folk who do one thing and then say another and there are folk who act only on their own selfish ideals.

But I’m not here to talk about those kind of creeps.  I’m here to tell you about feature creep.

…continue reading “Feature Creep and The Grinch Who Stole Christmas”

According to a recent study, even though online retailers with generous return policies will benefit from increased sales and loyalty, most online retailers don’t agree!

…continue reading “Is Your Returns Policy Losing You Sales?”

As the saying goes: ‘Hindsight is always 20/20’.

Now that I’ve seen the enviable online success so many Exceed clients are achieving, I’m kicking myself for not adding an online store to my retail business years ago.

…continue reading “Too Late Now!”

Watching the economy continuing to dive in internet time, I thank my lucky stars that I happen to have a career in one of the few industries that is continuing to grow despite the slump.

…continue reading “When Visitors Achieve Their Goals, Revenue Increases”

When I conduct online strategic plans for clients, one of the more common questions I get is, “Can you develop an online loyalty program?  It is working in our physical stores, and we would like it to work on our new website.” 

…continue reading “Developing Online Loyalty”

I’m a big advocate of usability as a tactic. You certainly don’t want to place obstacles in front of users. However, we urge our clients to go beyond usability.

…continue reading “Go Beyond Usability”

During my time here at Exceed Online I have learned a great many things regarding the web and selling online. I have seen many an analogy to help describe why certain websites do not reach their potential or lack in certain crucial areas.

Today I would like to present to you the analogy of selling online being not too dissimilar to attempting to attract the interest of a potential date at a bar.

…continue reading “Selling Online vs Pickup Lines”