Increase your conversion rate

A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.

The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
…continue reading “Emailed Customers 50% More Likely to Buy from You”

With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.

They survived each other, and the result is our top picks for the hottest online trends for the year ahead…

…continue reading “Online Experts Trend Alert for 2009″

Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.

Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).

…continue reading “Why Telecom Failed and How to Avoid Ferrit’s Demise”

A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.

…continue reading “Another Way Your Website Can Increase Your In-Store Sales”

The 4th quarter of 2008 was the first ever recorded quarter of negative growth since 2001 when comScore started tracking US eCommerce spending.

Despite this, 2008 still saw 6% growth in eCommerce spending, up to 130.1 billion USD.

…continue reading “Latest News … First Drop Since 2001, Yet eCommerce Still Growing”

Just having Google Analytics installed on your website, does not give you the advantage.  It takes the experience of a team, regularly immersed in these reports, to be able to offer the valuable insights required to make informed decisions to improve the performance of your website.

…continue reading “Why Google Analytics is Not Enough”

What is a hard bounce versus a soft bounce? And how can you get the ball back in your customer’s inbox? Unlike many of the Tennis pro’s we’ve seen in the Australian Open recently, getting your emails into your customer’s court need not cause you to swear, or even break a sweat. Here’s what you need to know…

…continue reading “Don’t Play Tennis with Your Email Marketing”

Some of these tools have been around for years, some are quite new. It seems almost daily I come across more tools that share and mash up multiple data feeds to give interesting competitive intelligence. I’m sure our friends over at Hitwise are getting more and more nervous as companies like Google provide more free information to the public.

…continue reading “10 Free Tools To Check Out Your Competitors”

My article in November spoke of a large Retailer resisting the common sense approach to investing more on their website instead of classical advertising mediums (i.e. Print, Radio).

Every time I have another example of a large prominent New Zealand Brand and/or Retailer exhibiting resistance and/or ignorance to growing focus in their online channel, I will document their story under the title of ”Lead a horse to water”.

…continue reading “Lead a Horse to Water: Part II”

Very recently we had a very popular Retailer come to the Exceed offices to discuss pay per click.  We discussed the average cost per click of typical keywords.  We then defined potential revenue based on the current performance of their website and clearly defined all the benefits and opportunity associated with a pay per click strategy (landing pages, quality score etc…).  As soon as we finished, one of the owners of the Retail chain began to explain the extremely tight margins along with the huge overheads to manage the business.

…continue reading “You Can Lead a Horse to Water”