Increase your conversion rate

To acquire new customers typically costs money, whether it is online or off, so there needs to be methods in retaining and building their long term value.  True online customer service is defined as all the activities conducted once the customer completes a purchase.  This is referring specifically to the conduct of the customer service team towards their customers.  

…continue reading “Online Customer Service”

Our brains respond to colour. It’s no accident that Coke and Ferrari use red, IBM blue and black, and the UPS courier service use brown. People tend to relax in green rooms, weightlifters have been found to perform better in blue gyms, babies cry more in yellow rooms. Prisons and hospitals now use specific colours to influence the behaviour of inmates and patients.

If you’re thinking of redesigning your website, or re-branding, it pays to research your colour choices carefully before you commit.

…continue reading “Choose Your Colours Carefully”

Our consultants talk with hundreds of businesses each year who ask our advice about buying Google Adwords versus optimising their sites for free organic listings. Lets face it, Google dominates the search landscape both here in New Zealand and Australia.

…continue reading “SEO or Google Adwords?”

Here’s a question for you, “If one of our greedy little banks offered a deal on one dollar coins for fifty cents, how many would you buy?”

Most normal people would say, “I’ll take the lot”, right?

Why then do companies have an advertising budget?

…continue reading “What Advertising Budget?”

This approach is so simple, yet so powerful, that most clients mentally kick themselves that they had been wasting time struggling with how to do shipping online. It may take a little time to get your head around, however it has succeeded for every one of Exceed’s eCommerce clients to date.

…continue reading “How to Set-up Shipping Online”

The process of connecting to a market has always been arduous for many.  For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops is critical.  If you are a pure play, this is compulsory.  

…continue reading “Building “Connectedness” - Keeping in Touch With Your Customers”

You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from such a small outlay, and I can’t help but get excited!

…continue reading “Quick Tips – 5 Email Marketing No No’s”

Although figures for NZ are even higher, recent stats from the US search landscape show Google accounts for 72.09% of all searches.

The recent Hitwise data, conducted for the 4 weeks ending 31 Jan 09, also reported Yahoo Search, MSN Search and Ask.com receiving 17.81%, 5.44% and 3.31% respectively.
…continue reading “Latest News … One Word: Google”

The 2009 edition of Internet Retailer’s Top 500 Guide reveals an average of 16.9% growth for the US retailers that tracked their eCommerce sales in 2008.

…continue reading “Latest News … Online’s Up for The Top 500 Retailers”

According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.

Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.  

…continue reading “Online Retailers Have More Power Than They Might Think”