Optimise vs. Redesign? The UFO Metaphor
May 14th, 2008. Posted by Kyle Aspinall
Are you one of the 60.3% that have redesigned your eCommerce site in the past year? Or one of the 74.7% that plan a redesign in the next year?
As the pile grows of discarded sites, it begs the question – why throw out your site and launch a costly redesign when optimisation could save you money and get you better results?
Trust talented writer Robert Gorell to create a metaphor linking a derelict UFO resort in Taiwan with the countless sites abandoned every day, every quarter, by businesses trying to keep up with the ‘Joneses’.
Robert’s UFO article is a popular one here at the Exceed Online offices. A favourite excerpt is “Form without function is art not business”, meaning a great-looking site is only art – it takes optimisation to get you results.
Should you optimise or redesign? Take a read of Robert’s excellent article on Grokdotcom and consider the real motivation behind your decision.