Multivariate Testing

Green, Red, Blue, Yellow, Purple, Orange, Black or Pink? Or White….

How about all of the above, all at the same time? Winner takes all.

That is what multivariate testing allows us to do. Multivariate testing pits different variations of colours, images, words or buttons against themselves. Who decides the winner? The best judge - your customers.

Exceed Online performs multivariate testing on some of the countries leading ecommerce websites. Here are a couple of recent examples of multivariate testing success stories:

• The Mad Butcher - Increased newsletter sign ups by 92%
• 247 Girl - Increased membership sign ups by 27%

Learn more about Multivariate Testing and Google Website Optimizer
Watch the Google screencast

Want to try it or need more information?
Contact us today to learn how you can achieve higher conversion rates online.