Exceed Online and Alkemi New Zealand - what separates them apart from each other

With the exciting news of Alkemi New Zealand opening, I thought it would be a good idea to explain the differences between Alkemi New Zealand and Exceed Online and how they can both work together and independently of each other. There are very good synergies between the two companies, adding significant value to all Exceed Online clients who are looking to take their web presence to a whole new level.

Exceed Online - eBusiness and Beyond:

Over 2.5 years ago, Exceed was born from the realisation decent eCommerce websites weren’t being built for medium to large sized NZ businesses. The providers in the industry was (and still is) made up of two types:

1) Development companies who are commercially inexperienced “techie kids”, who build whatever the customer wants with the intention of charging expensive hourly fees to make simple changes and provide questionable customer service.

2) Design companies who are also commercially inexperienced and want everything to look pretty (because it is all about them). They are artists, not business people driven by results. Designers typically avoid eCommerce projects for this reason. The results (sales) speak for themselves.

With the skills held within the team at Exceed Online, the decision was to focus on core strengths, build commercial websites answering real business issues and address underlying customer needs. Exceed Online helps bring customers’ online business to life and achieve business goals.

Exceed Online is proud of the “Go Beyond” culture and provides each client a more effective online business, one that breaks through business plateaus and exceeds goals and expectations. This concept is reflected in the Exceed Online logo. Exceed goes beyond in everything it does!

Right from the beginning of every project, Exceed Online rigorously digs deep into a client’s business to uncover the real business issues and opportunities that drive the need for an online solution. Exceed Online synchronises a unique blend of Web User trend analysis (what are visitors doing online), the latest technology (specifically relating to eCommerce) and Real-World Business expertise, to create the desired results.

People know that Exceed stands for expert people and robust, pragmatic processes. These are the aspects focused on building tailored websites that appeal to visitors, achieve client goals and integrate well into their business in a way that is unmatched in the industry.

With a positive, personable, can-do approach, customers are confident in Exceed’s ability to find a realistic and effective eCommerce solution for them.

Alkemi - Your Web Efficiency Partner:

The definition of Alkemi relates to a mythological ‘magical’ chemistry reaction of turning metals to gold. When applied to Alkemi New Zealand, the definition is modified to suit what the company stands for: Online Gold isn’t discovered. It’s made.

When Alkemi came to NZ in 2007, it shook the whole eCommerce industry. With exclusive access to Future Now methodologies, Alkemi arrived in style, and truly fulfilled its promise to make New Zealand eBusiness more profitable.

Alkemi’s holistic eCommerce planning and consulting services include recommendations to improve site design, promotional traffic building activities, traffic conversion techniques and a cyclical process of reviewing website analytics, defining performance issues, and advising solutions to correct.

You can’t help but see the expertise coming through all aspects of Alkemi’s brand communication, from their promotional material, to their consultation style, to their probing, detailed, and thorough business analysis.

Alkemi clients want this expertise on hand at all times, so most have long term contracts with Alkemi, to ensure their ongoing participation in regular website reviews and upgrade projects.

The feeling you get from Alkemi New Zealand is one of drive, determination and passion.

In addition, Alkemi consultants have astute business acumen and an independent standpoint. This allows Alkemi New Zealand customers to receive realistic and pragmatic recommendations making their website a more effective selling tool. It also means their entire business is oriented towards maximising the website as a core growth-driving asset.

It is Alkemi’s paradigm which is making competitors nervous. Alkemi really does not have any competition, however, the closest are those who do nothing else but drive unqualified traffic to websites with no intention of worrying about what actions visitors take once they arrive. Alkemi New Zealand disagrees with this approach, especially when everything must relate to ROI.

Conclusion:

With Exceed Online providing effective websites based on business needs, and Alkemi providing comprehensive services around persuading visitor behaviour, it is easy to see why customers of both companies, have no intention of leaving.