Emailed Customers 50% More Likely to Buy from You

A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.

The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.

57% of the American consumers surveyed said they have a more positive opinion about companies that send them emails.

40% said just receiving email has a positive impact on their likelihood to make a purchase from the company in the future.

84% said they like receiving email from companies with whom they register (this response rate is up significantly from 69% in a similar study by Epsilon in 2005).

Don’t Despair at Low Click-Through Rates

“While many elements of digital and email marketing are measurable, there are other impacts that cannot be represented by merely by click-thru rates or online purchases.” said Kevin Mabley, SVP, Epsilon Strategic Services.

33% said they usually visit sites directly instead of clicking on a link in the email.

67% said they purchased products offline as a direct result of an email from a retailer.

Harness the Power and Pay Less

For the countless companies slashing their marketing budget for 2009, email marketing is now at the forefront of many a marketers mind.

This comes as no surprise when you consider the very low-cost (mere cents per customer, even for professional email marketing solutions), and high-returns compared to other forms of marketing.

Exceed offers highly-automated, professional email marketing solutions, from self-managed to full-service. To find out more, email one of our Online Consultants today, or pick up the phone right now (toll-free 0800 932 786).