Email Marketing Trend Report
October 18th, 2007. Posted by Ken Daniels
MarketingSherpa have been granted early access to MailerMailer’s new email marketing metric report to be released on October 22nd (sign up to be notified of its release - it’s free).
Open Rates by Industry
Best practice tip: The biggest factor in determining whether someone will open your message is your subject line and “from” address. Subject lines that read like spam are often confused with spam, so be sure to include your brand name to increase recognition. And you always want the from line to show your brand as well.