Easy Ways to Make Your Online Marketing Successful

Research has been conducted in September 2008 about ‘What 3 internet marketing tactics will you emphasize most in the next 6 months?’

The top five ranked tactics are:

1. Search engine optimization (36%, 151 Votes)
2. Blogging (33%, 138 Votes)
3. Pay per click (26%, 108 Votes)
4. Email marketing (22%, 91 Votes)
5. Social networking (21%, 86 Votes)

The above five tactics are obviously important. However, apart from these ones, here are some quick and proven tactics to get you started in developing your site to increase conversion rates.

Know Your Site

How many unique visitors do you get per month? This is not the same as “hits”. Unique visitors are the key to your online business. Without visitors your site will not make sales. Exceed Online provides a stats package that you can log into and see how many unique visitors you get each month.

The next question is: How many sales do you get per 100 visitors? This gives you your conversion rate as a percentage.

The average internet conversion rate is around 1.8-2% or roughly 2 sales for each 100 visitors, but depending on your market and your level of targeted traffic, this can vary widely.

Get A Visitor’s Attention

Statistics show that you have about 10 seconds to entice a website visitor to go deeper into your site before they click the back button and forget you ever existed. The internet is a wealth of information and there is no need for anybody to waste time trawling through your site for the information they require.

You must greet your visitors with a large headline or graphic that shows exactly what your site is about. It needs to hit a visitor square in the face and say “we know what your problem is and we can fix it better than anyone else - here’s why”.

Use Simple Language

On the web it is best to avoid any technical terms and explain exactly what you are offering in the simplest ways possible.

Emphasise What You Can Offer

Many webmasters make the mistake of thinking that visitors care how long they have been in business or care how much value is placed on customer service.

More than likely, a potential customer has heard it all before and is looking for something to differentiate your site from the crowd. Your content needs to be written in terms of not how special you think your company is, but how good you are at solving problem x or supplying product y for the visitor, and then back it up with all the proof you can find.

Try using the word “You” more often than the word “We”.

Point Your Visitors In The Right Direction

You need to ask for the sale, or lead the prospect to the call to action. At the end of any page of copy, or maybe even within the main body of your content, you need to tell them to buy your product or contact you today! Many webmasters hide their “call to action” deep within a site. The result is a very poor conversion rate.

The content on your website sells your product or service. The website itself and the graphics are there to support the content. The content needs to be easy to read (break it up with headers, short paragraphs and bulleted lists) and give the visitor substantial reasons to do business with you as soon as possible on the homepage.

Try different headlines and offers. Keep track of your conversions and see what’s working and what doesn’t.

Talk to an online marketing specialist now to double your conversion rate or increase your average sale by 10%, it is possible!