Archive for the ‘Screencast’ Category

With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.

They survived each other, and the result is our top picks for the hottest online trends for the year ahead…

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Noel Leeming recently relaunched their website with a new design. I am not sure if they are using the same platform as before, but the URL strings are a bit tidier so if I had to take a guess then I would say yes.

I thought this would be a great opportunity to do a screencast (my first). I thought it would be an even better opportunity to have my partner, Hannah sit down and pretend to buy something to really test out the usability and buying process of the new website.

So without further ado, watch the screencast (a window will pop up) and please leave a comment with suggestions for other websites to analyse.

One of the key elements to improving online conversion is to make the buying process as easy as possible by providing helpful, relevant information.

You can’t have a real life salesperson talking to your online customers to help sell your products, so make sure your website copy, product images and information pages do enough to fill this gap.

Here is another great screencast from Bryan Eisenburg over at grokdotcom focusing on optimising product pages.

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FutureNow have published a great screencast looking at ways of reducing shopping cart abandonment. They use LaneBryant.com as an example and bring up some very valid, but obvious points.

Take a read of Bryan Eisenburgs 20 Tips to reduce shopping cart abandonment for more great ways to get your customers through your checkout process.