Archive for the ‘Persuasion’ Category

In a scene from the movie Legally Blonde, Reese Witherspoon fakes heartbreak from an obviously unattractive male in front of two women, causing the women to instantly change their attitude towards him from uninterested to highly attracted…

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Every week, every day, potential new customers come sniffing around your site, looking for the scent that gets their tail wagging. If you’d like your site to fetch you more new business, and let’s face it, who wouldn’t? Then here are the 3 things that might be getting in the way of potential leads following their nose to you.

A lot of sites do these 3 simple things wrong, so don’t hit yourself with a rolled-up newspaper if yours is one of them. Just so you don’t leave with your tail between your legs, also included are what you can do to fix the problems…

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It has been suggested that one of the greatest accomplishments of the Web is it’s ability to spit out a multitude of data on our customers’ behaviour – far more than is readily available offline.

No matter how solid or reliable, the data alone isn’t much of an achievement. We don’t marvel at how solid or reliable the brick is that the Ancient Egyptians used. We marvel at what they did with it. We marvel at the structures - The Great Pyramids of Egypt.

There are multiple schemas to which we can base our Great Pyramids of Data. Firstly, we will touch on one of the most well known conceptual pyramids in business (but maybe one of the least used), and then briefly introduce three more that can help to build insights into customer behaviour on the web.

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In the wonderful world of Advertising, Agency’s typically adopt or pick up “buzz words” in order to bamboozle clients.  This is done to make them sound as if they are at the leading/cutting edge of the advertising world with the hopes to secure more business.  The web is no different. 

We at Exceed Online and Alkemi New Zealand are now seeing and hearing everyone use terminology such as “Persuasion” and “Conversion”, to achieve the same.  What’s funny is the “buzz word users” truly don’t understand the meanings of each term nor do they understand how to apply each to a client’s website and strategic marketing principles. 

For those of you who have these words shoved in your face, please read on.

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