Archive for the ‘Persuasion’ Category

Our brains respond to colour. It’s no accident that Coke and Ferrari use red, IBM blue and black, and the UPS courier service use brown. People tend to relax in green rooms, weightlifters have been found to perform better in blue gyms, babies cry more in yellow rooms. Prisons and hospitals now use specific colours to influence the behaviour of inmates and patients.

If you’re thinking of redesigning your website, or re-branding, it pays to research your colour choices carefully before you commit.

(more…)

According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.

Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.  

(more…)

With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.

They survived each other, and the result is our top picks for the hottest online trends for the year ahead…

(more…)

Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.

Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).

(more…)

A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.

(more…)

Is your company a kit-set?

Did you flick through a catalogue, pick a business that was close to what you want, then turn it into a success overnight? Of course not.

(more…)

Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.

(more…)

According to a recent study, even though online retailers with generous return policies will benefit from increased sales and loyalty, most online retailers don’t agree!

(more…)

Watching the economy continuing to dive in internet time, I thank my lucky stars that I happen to have a career in one of the few industries that is continuing to grow despite the slump.

(more…)

I’m a big advocate of usability as a tactic. You certainly don’t want to place obstacles in front of users. However, we urge our clients to go beyond usability.

(more…)