March 24th, 2009. Posted by kyle
Here’s a question for you, “If one of our greedy little banks offered a deal on one dollar coins for fifty cents, how many would you buy?”
Most normal people would say, “I’ll take the lot”, right?
Why then do companies have an advertising budget?
March 5th, 2009. Posted by kyle
You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from such a small outlay, and I can’t help but get excited!
February 25th, 2009. Posted by kyle
According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.
Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.
February 24th, 2009. Posted by kyle
A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.
The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
(more…)
February 22nd, 2009. Posted by kyle
With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.
They survived each other, and the result is our top picks for the hottest online trends for the year ahead…
February 10th, 2009. Posted by kyle
What is a hard bounce versus a soft bounce? And how can you get the ball back in your customer’s inbox? Unlike many of the Tennis pro’s we’ve seen in the Australian Open recently, getting your emails into your customer’s court need not cause you to swear, or even break a sweat. Here’s what you need to know…
February 10th, 2009. Posted by kyle
Some of these tools have been around for years, some are quite new. It seems almost daily I come across more tools that share and mash up multiple data feeds to give interesting competitive intelligence. I’m sure our friends over at Hitwise are getting more and more nervous as companies like Google provide more free information to the public.
November 7th, 2008. Posted by kyle
Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.
October 21st, 2008. Posted by kyle
As the saying goes: ‘Hindsight is always 20/20’.
Now that I’ve seen the enviable online success so many Exceed clients are achieving, I’m kicking myself for not adding an online store to my retail business years ago.
June 9th, 2008. Posted by kyle
Before I joined Exceed Online, I had never known such an acronym-addicted industry. After saying ‘PPC’ to a friend and getting the same quizzical look that my dog gives me when I coo to her lovingly in baby-talk (you know, that adorable look when they tilt their heads ever so slightly?), I realised even the terms I thought were common knowledge can sound nonsensical to someone outside the online industry.
It made me laugh when our accountant said ‘Ohhh, I thought PPC meant paper click not pay per click’ - but if you’ve invested thousands in your website and your website supplier hasn’t told you about SEO or PPC, it’s not funny, it’s time for you to worry…
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