Archive for the ‘Online Strategy’ Category

Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.

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There are a lot of creeps in the world, there are folk who do one thing and then say another and there are folk who act only on their own selfish ideals.

But I’m not here to talk about those kind of creeps.  I’m here to tell you about feature creep.

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According to a recent study, even though online retailers with generous return policies will benefit from increased sales and loyalty, most online retailers don’t agree!

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As the saying goes: ‘Hindsight is always 20/20’.

Now that I’ve seen the enviable online success so many Exceed clients are achieving, I’m kicking myself for not adding an online store to my retail business years ago.

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Watching the economy continuing to dive in internet time, I thank my lucky stars that I happen to have a career in one of the few industries that is continuing to grow despite the slump.

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During my time here at Exceed Online I have learned a great many things regarding the web and selling online. I have seen many an analogy to help describe why certain websites do not reach their potential or lack in certain crucial areas.

Today I would like to present to you the analogy of selling online being not too dissimilar to attempting to attract the interest of a potential date at a bar.

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Consider that you’ve just decided to contact your recruitment agency in the hopes of finding another talented individual to bring into your business. You would have hopefully answered a few questions beforehand. Questions like:

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Last week, I met a women named Nancy (her name has been protected), who came to our offices with a story to tell.  She was distraught and truly felt she had been taken advantage of, by her Agency.

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