Archive for the ‘Online Strategy’ Category

You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from such a small outlay, and I can’t help but get excited!

(more…)

According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.

Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.  

(more…)

A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.

The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
(more…)

With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.

They survived each other, and the result is our top picks for the hottest online trends for the year ahead…

(more…)

Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.

Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).

(more…)

A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.

(more…)

Some of these tools have been around for years, some are quite new. It seems almost daily I come across more tools that share and mash up multiple data feeds to give interesting competitive intelligence. I’m sure our friends over at Hitwise are getting more and more nervous as companies like Google provide more free information to the public.

(more…)

My article in November spoke of a large Retailer resisting the common sense approach to investing more on their website instead of classical advertising mediums (i.e. Print, Radio).

Every time I have another example of a large prominent New Zealand Brand and/or Retailer exhibiting resistance and/or ignorance to growing focus in their online channel, I will document their story under the title of ”Lead a horse to water”.

(more…)

Is your company a kit-set?

Did you flick through a catalogue, pick a business that was close to what you want, then turn it into a success overnight? Of course not.

(more…)

Research has been conducted in September 2008 about ‘What 3 internet marketing tactics will you emphasize most in the next 6 months?’

(more…)