Archive for the ‘News’ Category

Although figures for NZ are even higher, recent stats from the US search landscape show Google accounts for 72.09% of all searches.

The recent Hitwise data, conducted for the 4 weeks ending 31 Jan 09, also reported Yahoo Search, MSN Search and Ask.com receiving 17.81%, 5.44% and 3.31% respectively.
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The 2009 edition of Internet Retailer’s Top 500 Guide reveals an average of 16.9% growth for the US retailers that tracked their eCommerce sales in 2008.

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According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.

Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.  

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A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.

The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
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Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.

Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).

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A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.

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The 4th quarter of 2008 was the first ever recorded quarter of negative growth since 2001 when comScore started tracking US eCommerce spending.

Despite this, 2008 still saw 6% growth in eCommerce spending, up to 130.1 billion USD.

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