Archive for the ‘Landing Page Optimisation’ Category

MarketingSherpa put together a very informative case study looking at how hard you should push free shipping on your website. The results speak for themselves:

“…I was surprised how well the free shipping offer did once we began banging it forward,” Dick says. “We saw a huge increase in conversion rates as well as average order size.”

In fact, the increase in conversions and average order size could translate to approximately $2 million in increased revenues next year. The free shipping element of the category page tests had the biggest impact on conversions…”

Carry on reading for the full article along with creative examples.

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One of the key elements to improving online conversion is to make the buying process as easy as possible by providing helpful, relevant information.

You can’t have a real life salesperson talking to your online customers to help sell your products, so make sure your website copy, product images and information pages do enough to fill this gap.

Here is another great screencast from Bryan Eisenburg over at grokdotcom focusing on optimising product pages.

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Bryan Eisenburg from Future Now presents 7 tips to help optimise landing pages. WebEx hosts this free Webinar.

Click here to view the free webinar

Here’s an easy to implement idea from the guys over at GrokDotCom.

Problem: Livesouth.com has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing the additional images.

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