Archive for the ‘Improving Conversion’ Category

You must get your headlines right to attract people through to the body of the article. Writing attention grabbing headlines can be hard so here are 5 headline tips we think will help ease the struggle:

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Make sure your customers make it through your checkout process feeling confident and know they are making the right choice in purchasing from you.

Here are a few tips to help your customers purchase:

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Bryan Eisenburg from Future Now presents 7 tips to help optimise landing pages. WebEx hosts this free Webinar.

Click here to view the free webinar

There is an interesting study available online from the Software Usability Research Laboratory.

It looks at the effect different fonts have on the perception of email.

Of the standard Windows fonts, Verdana and Arial top the list with fancier font types like Comic Sans and Impact rank a lot lower.

Click here to read more

Try and stick to the basics when designing and building your website.

The web is still a relatively new technology - the majority of your websites visitors probably won’t be web whiz-kids. Keep the following things in mind:

• Link Colour: The traditional colour for links on the web is blue. Everyone knows that if text is blue and is underlined, it is a link which they can click on. It is amazing the number of websites I have seen where the link colour is the same colour as the body text and/or the underline has been removed.

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Here’s an easy to implement idea from the guys over at GrokDotCom.

Problem: Livesouth.com has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing the additional images.

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These are usually easy to test and definitive results come quickly due to their (hopefully) prominent placement on your website.

Here are a few variables to think about when creating your calls to action:

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