Archive for the ‘Headlines’ Category

Persuasive links are the “connectors” from one micro event to another in a sales process.  The number of micro events in a sales process will vary; however, what’s more important is the ability to persuade visitors to follow micro events with the hopes of leading to a single macro event i.e. a sale.    If visitors resort to using the navigation or, “Plan B”, it means your sales process is unclear, your sales process does not match the visitors buying process, and/or your links in the body of the website are not persuasive enough.   

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You must get your headlines right to attract people through to the body of the article. Writing attention grabbing headlines can be hard so here are 5 headline tips we think will help ease the struggle:

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There is an interesting study available online from the Software Usability Research Laboratory.

It looks at the effect different fonts have on the perception of email.

Of the standard Windows fonts, Verdana and Arial top the list with fancier font types like Comic Sans and Impact rank a lot lower.

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