Google Analytics and Continuous Improvement
March 11th, 2010. Posted by Greg
I had a potential new client call me the other day wanting to lift the financial performance of his existing site. He doesn’t want a new website due to not having access to capital expenditure, but has room in his operational budget to set aside for monthly improvements to the existing site. (Exceed Online often works on existing websites and endorses this approach when capital investment is not available).
When reviewing the website to determine if Exceed could help, he told me the site is organically superior due to all the traffic he receives each month (apparently his site receives 20,000 unique visitors each month). This conclusion came from him viewing the AW stats package which came with the website. AW stats, good times, good times.
My reply:
