Archive for the ‘Google Analytics’ Category

I had a potential new client come and visit, wanting a new website.  They came with all kinds of functionality requests clearly listing all the “bells and whistles”.  It was funny to listen to this person list a large number of technology tools, many of which contradicted what they wanted their online business to achieve.  I thought about this conversation and realised it’s not their fault! 

(more…)

The process of connecting to a market has always been arduous for many.  For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops is critical.  If you are a pure play, this is compulsory.  

(more…)