Archive for the ‘Email Marketing’ Category

When a new business starts its life, whether it is online or off, one of the biggest and more costly challenges is to acquire new customers.  This cost is a reality, however, the growth of any online business can be balanced with direct marketing strategies and around the use of building a database.

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When growing an online business, the challenge is in your methods to vary the sources of qualified traffic coming to your website.  Both SEO and PPC efforts will do a very good job but like all businesses, building depth in qualified traffic sources will assist in reaching growth targets.

Affiliate marketing is the act of building commercial relationships with other websites who acquire the targeted traffic you would like sent to your website.  If traffic is referred on to your website, you provide the referring website a commission (percentage of the sale). 

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You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from such a small outlay, and I can’t help but get excited!

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A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.

The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
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What is a hard bounce versus a soft bounce? And how can you get the ball back in your customer’s inbox? Unlike many of the Tennis pro’s we’ve seen in the Australian Open recently, getting your emails into your customer’s court need not cause you to swear, or even break a sweat. Here’s what you need to know…

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The subject line is an essential element to the success of any email marketing campaign. Unfortunately, after spending a lot of time getting the email body copy perfect, many marketers put minimal effort into the subject. Without a great subject line, your wonderful copy may never be read…

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MarketingSherpa have been granted early access to MailerMailer’s new email marketing metric report to be released on October 22nd (sign up to be notified of its release - it’s free).

Open Rates by Industry

Best practice tip: The biggest factor in determining whether someone will open your message is your subject line and “from” address. Subject lines that read like spam are often confused with spam, so be sure to include your brand name to increase recognition. And you always want the from line to show your brand as well.

Check out the report analysis from MarketingSherpa