Archive for the ‘Ecommerce’ Category

Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.

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There are a lot of creeps in the world, there are folk who do one thing and then say another and there are folk who act only on their own selfish ideals.

But I’m not here to talk about those kind of creeps.  I’m here to tell you about feature creep.

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According to a recent study, even though online retailers with generous return policies will benefit from increased sales and loyalty, most online retailers don’t agree!

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As the saying goes: ‘Hindsight is always 20/20’.

Now that I’ve seen the enviable online success so many Exceed clients are achieving, I’m kicking myself for not adding an online store to my retail business years ago.

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Watching the economy continuing to dive in internet time, I thank my lucky stars that I happen to have a career in one of the few industries that is continuing to grow despite the slump.

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When I conduct online strategic plans for clients, one of the more common questions I get is, “Can you develop an online loyalty program?  It is working in our physical stores, and we would like it to work on our new website.” 

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I’m a big advocate of usability as a tactic. You certainly don’t want to place obstacles in front of users. However, we urge our clients to go beyond usability.

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During my time here at Exceed Online I have learned a great many things regarding the web and selling online. I have seen many an analogy to help describe why certain websites do not reach their potential or lack in certain crucial areas.

Today I would like to present to you the analogy of selling online being not too dissimilar to attempting to attract the interest of a potential date at a bar.

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There are many types of eCommerce solutions available today. The solutions can vary widely. One solutions features may be beneficial to your business, while anothers may be detrimental. This is not because one of the eCommerce solutions is no good, it is because their features don’t fit your business.
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Consider that you’ve just decided to contact your recruitment agency in the hopes of finding another talented individual to bring into your business. You would have hopefully answered a few questions beforehand. Questions like:

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