March 5th, 2009. Posted by kyle
You may have noticed an increase in articles from me about Email Marketing lately. Other than it being one of my online areas of specialty, it’s also one of the lowest-cost / highest-return forms of marketing (online or offline); and with my background in wholesale and retail, show me something with such impressive returns from such a small outlay, and I can’t help but get excited!
February 25th, 2009. Posted by kyle
According to research released today, interesting changes in online buying habits suggest retailers have a growing influence on consumer’s online purchase decisions.
Compared to a similar study in 2004, shoppers are starting their online search with fewer decisions made in advance.
February 24th, 2009. Posted by kyle
A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.
The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
(more…)
February 22nd, 2009. Posted by kyle
With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.
They survived each other, and the result is our top picks for the hottest online trends for the year ahead…
February 22nd, 2009. Posted by kyle
Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.
Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).
February 18th, 2009. Posted by kyle
A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.
February 16th, 2009. Posted by Greg
Just having Google Analytics installed on your website, does not give you the advantage. It takes the experience of a team, regularly immersed in these reports, to be able to offer the valuable insights required to make informed decisions to improve the performance of your website.
November 29th, 2008. Posted by Greg
Very recently we had a very popular Retailer come to the Exceed offices to discuss pay per click. We discussed the average cost per click of typical keywords. We then defined potential revenue based on the current performance of their website and clearly defined all the benefits and opportunity associated with a pay per click strategy (landing pages, quality score etc…). As soon as we finished, one of the owners of the Retail chain began to explain the extremely tight margins along with the huge overheads to manage the business.
November 26th, 2008. Posted by kyle
Is your company a kit-set?
Did you flick through a catalogue, pick a business that was close to what you want, then turn it into a success overnight? Of course not.
November 10th, 2008. Posted by Mark
Research has been conducted in September 2008 about ‘What 3 internet marketing tactics will you emphasize most in the next 6 months?’
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