Archive for the ‘Customer Service’ Category

A recent survey by US marketing company Epsilon, found 67% of consumers surveyed purchased products offline as a result of receiving an email, and 50% said that getting a company’s email means they are more likely to purchase either online or offline.

The study explored the impact of email marketing on purchasing behaviour and consumer loyalty.
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With 2008 now behind us, we decided to start 2009 by putting all our online experts in one room.

They survived each other, and the result is our top picks for the hottest online trends for the year ahead…

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Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.

Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).

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A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.

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Is your company a kit-set?

Did you flick through a catalogue, pick a business that was close to what you want, then turn it into a success overnight? Of course not.

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Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.

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There are a lot of creeps in the world, there are folk who do one thing and then say another and there are folk who act only on their own selfish ideals.

But I’m not here to talk about those kind of creeps.  I’m here to tell you about feature creep.

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According to a recent study, even though online retailers with generous return policies will benefit from increased sales and loyalty, most online retailers don’t agree!

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As the saying goes: ‘Hindsight is always 20/20’.

Now that I’ve seen the enviable online success so many Exceed clients are achieving, I’m kicking myself for not adding an online store to my retail business years ago.

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Watching the economy continuing to dive in internet time, I thank my lucky stars that I happen to have a career in one of the few industries that is continuing to grow despite the slump.

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