Archive for the ‘Business to Business’ Category

Are you a Manufacturer who has serious concerns about moving to a direct to consumer approach?  A blog post from E-consultancy titled, “Why Not Selling Online Can Damage Your Brand” covers many key reasons why a direct to consumer approach has become a “must have” in building a Manufacturer’s brand.

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The two primary tools required to automate business to business (B2B) models of the future is the use of an  eCommerce website which is effectively integrated into business systems.  The website (element #1) provides the accessible channel, and integration (element #2) builds automation and scalability of business systems.  If these two elements can work harmoniously together, competitive advantage results.

Whether businesses are trying to automate a part or the entire business, the concept of change is not the problem; it is the steps to get there which creates the stumbling block. 

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