Archive for the ‘Business Practice’ Category

Too Late Now!

October 21st, 2008. Posted by kyle

Rear Vision MirrorAs the saying goes: ‘Hindsight is always 20/20’.

Now that I’ve seen the enviable online success so many Exceed clients are achieving, I’m kicking myself for not adding an online store to my retail business years ago.

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Developing Online Loyalty

October 15th, 2008. Posted by Greg

Store cardWhen I conduct online strategic plans for clients, one of the more common questions I get is, “Can you develop an online loyalty program?  It is working in our physical stores, and we would like it to work on our new website.” 

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Go Beyond Usability

October 10th, 2008. Posted by kyle

Glass mugsI’m a big advocate of usability as a tactic. You certainly don’t want to place obstacles in front of users. However, we urge our clients to go beyond usability.

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Give Your Website a Job Title.

October 8th, 2008. Posted by Dane

help-wanted.gifConsider that you’ve just decided to contact your recruitment agency in the hopes of finding another talented individual to bring into your business. You would have hopefully answered a few questions beforehand. Questions like:

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The Customer is Not Always Right

October 5th, 2008. Posted by Greg

Empty Piggy BankLast week, I met a women named Nancy (her name has been protected), who came to our offices with a story to tell.  She was distraught and truly felt she had been taken advantage of, by her Agency.

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Are You Planning to Fail?

September 17th, 2008. Posted by kyle

TargetThe old military saying ‘Fail to Plan, Plan to Fail’ came to mind recently when I read the online marketing goals for one of our clients. Before you ask, no I definitely can’t tell you who, they are a well-known NZ brand I’m sure you’ll have heard of, and a company who I don’t want to embarrass (and they should be embarrassed!) …

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The Eyes Have It

September 10th, 2008. Posted by kyle

EyeTurns out we’re an impatient bunch. Eye-tracking research has returned some fascinating results comparing the way people used to search online, to how we search today. These results should make any company with a website start to worry…

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Why Rivets, Not Icebergs, Sink Websites

September 10th, 2008. Posted by kyle

Titanic Newspaper Headline96 years after the Titanic sank, it was revealed that the people who built the famous ship had used cheap iron rivets where — as fate would have it — the infamous iceberg hit.

The true tragedy is that it appears the calamity of the Titanic could have been avoided and hundreds of lives saved …

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Culture Shock for Bricks and Mortar Retailers

August 20th, 2008. Posted by Greg

Brick WallIt was announced not too long ago, the Warehouse is finally moving to eCommerce, one of the largest Retailers in New Zealand.  The question I must ask is, why has it taken so long? …

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Fools Rush In

August 14th, 2008. Posted by Greg

Painting PreparationWhy does everyone hate painting (or is it just me)? It is not the act of painting itself, but the sanding, taping, laying down old blankets … in other words, the planning and the preparation … 

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