Archive for the ‘Business Practice’ Category

Ferrets (the kind with fur) were banned in NZ a few years ago, much to the disgust of lovers of these unique pets.

Now that Ferrit has followed in the footsteps of its furry namesake, instead of disgust, Ferrit users seem altogether unsurprised (in fact, many seem downright pleased to see Telecom fail).

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A new Forrester Research Inc. study has found in-store pickups of online orders are gaining favour with consumers. Clever retailers have noted this trend with more and more now offering their website shoppers the option of pickup from their bricks-and-mortar stores.

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Just having Google Analytics installed on your website, does not give you the advantage.  It takes the experience of a team, regularly immersed in these reports, to be able to offer the valuable insights required to make informed decisions to improve the performance of your website.

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What is a hard bounce versus a soft bounce? And how can you get the ball back in your customer’s inbox? Unlike many of the Tennis pro’s we’ve seen in the Australian Open recently, getting your emails into your customer’s court need not cause you to swear, or even break a sweat. Here’s what you need to know…

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Some of these tools have been around for years, some are quite new. It seems almost daily I come across more tools that share and mash up multiple data feeds to give interesting competitive intelligence. I’m sure our friends over at Hitwise are getting more and more nervous as companies like Google provide more free information to the public.

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My article in November spoke of a large Retailer resisting the common sense approach to investing more on their website instead of classical advertising mediums (i.e. Print, Radio).

Every time I have another example of a large prominent New Zealand Brand and/or Retailer exhibiting resistance and/or ignorance to growing focus in their online channel, I will document their story under the title of ”Lead a horse to water”.

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Very recently we had a very popular Retailer come to the Exceed offices to discuss pay per click.  We discussed the average cost per click of typical keywords.  We then defined potential revenue based on the current performance of their website and clearly defined all the benefits and opportunity associated with a pay per click strategy (landing pages, quality score etc…).  As soon as we finished, one of the owners of the Retail chain began to explain the extremely tight margins along with the huge overheads to manage the business.

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Is your company a kit-set?

Did you flick through a catalogue, pick a business that was close to what you want, then turn it into a success overnight? Of course not.

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Are your shrinking retail sales causing you to consider botox? You know you’re not the only retailer suffering, but you might be surprised to hear who else is gaining worry lines along with you … and what they’re doing about it that’s really paying off.

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According to a recent study, even though online retailers with generous return policies will benefit from increased sales and loyalty, most online retailers don’t agree!

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