Archive for the ‘Analytics’ Category

The process of connecting to a market has always been arduous for many.  For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops is critical.  If you are a pure play, this is compulsory.  

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Just having Google Analytics installed on your website, does not give you the advantage.  It takes the experience of a team, regularly immersed in these reports, to be able to offer the valuable insights required to make informed decisions to improve the performance of your website.

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Research has been conducted in September 2008 about ‘What 3 internet marketing tactics will you emphasize most in the next 6 months?’

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Turns out we’re an impatient bunch. Eye-tracking research has returned some fascinating results comparing the way people used to search online, to how we search today. These results should make any company with a website start to worry…

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In early July, I attended the second annual “Search Engine Boot Camp” held in Auckland.  I enjoy listening to the presenters and gain a sense of how they communicate to what should best be classified as “potential customers”.  Let’s face it; they are presenting to Banks, Airlines, and major Retailers, a great opportunity to impress…

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I had a bad dream. 

I dreamt New Zealand Businesses wanted to grow their eCommerce potential but had no idea where to turn for clear information or answers on Online Marketing. Hang on, it wasn’t a dream, it was me thinking about the Breakfast presentation on Online Marketing at the Crown Plaza (Auckland), where the speakers almost tried to confuse the 200 strong Marketing and Senior Managers in attendance.  It was then; I decided to write part 2 of the Online Shoppers Guide on how to find an Online Marketing supplier. 

Don’t get me wrong, they were all good speakers, but they didn’t help.  People come to these things for answers (I come for the food), after the Breakfast, they probably left with more questions!  I left with a stomach ache.

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The world of online marketing is full of acronyms, and SEO or Search Engine Optimisation, ranks up there with the best (for those that already know what SEO is, please excuse the pun).

Acronyms save time remembering and pronouncing all those long words, and make experts feel important as they drop capital letters like Liz Taylor drops husbands (for the record, she’s up to number 7, 8 if you count Richard Burton who she married, divorced, married, then divorced again)…

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Every week, every day, potential new customers come sniffing around your site, looking for the scent that gets their tail wagging. If you’d like your site to fetch you more new business, and let’s face it, who wouldn’t? Then here are the 3 things that might be getting in the way of potential leads following their nose to you.

A lot of sites do these 3 simple things wrong, so don’t hit yourself with a rolled-up newspaper if yours is one of them. Just so you don’t leave with your tail between your legs, also included are what you can do to fix the problems…

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Are you one of the 60.3% that have redesigned your eCommerce site in the past year? Or one of the 74.7% that plan a redesign in the next year?

As the pile grows of discarded sites, it begs the question – why throw out your site and launch a costly redesign when optimisation could save you money and get you better results?

Trust talented writer Robert Gorell to create a metaphor linking a derelict UFO resort in Taiwan with the countless sites abandoned every day, every quarter, by businesses trying to keep up with the ‘Joneses’.

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