Calls to Action

April 7th, 2007. Posted by Ken Daniels

These are usually easy to test and definitive results come quickly due to their (hopefully) prominent placement on your website.

Here are a few variables to think about when creating your calls to action:

  1. Buttons or Text?
  2. Button/Text Color
  3. Wording - “Submit vs Subscribe vs Subscribe Now”
  4. Bold important features
  5. Background colours
  6. Border Colour
  7. Padding/Spacing
  8. Left/Right hand side

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