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Online Conversion is run by New Zealand's premier Online Marketing Company, Exceed Online.

Together with developing websites for their clients, Exceed Online offer various consulting services - all tailored around increasing website revenue.
Latest Articles

Introducing Magento Mobile

July 21st, 2010. Posted by Mike M

Posted in: Uncategorized

The team at Exceed Online are preparing for some exciting new developments in the e commerce space.

Magneto Mobile is now available which is the world’s first mobile commerce platform.

Who Is Pushing Your Buttons?

May 21st, 2010. Posted by Greg Randall

Posted in: Calls to Action | Ecommerce | Online Strategy

Size and shape of buttons will influence conversion.

Depending on the size, shape, placement, color, or wording of your call-to-action button, you may not be seeing enough action.  Testing variations will help you determine which button is optimal for your specific needs.

…continue reading “Who Is Pushing Your Buttons?”

Are you a Procrastinator?

May 5th, 2010. Posted by Greg Randall

Posted in: Business Practice | Ecommerce

For some, $300 is a drop in the bucket, but for me it was more like dropping it down a 120-foot well.  While it is possible that the pipe connected to the pump in my below ground tank, which feeds water into our house, simply burst on its own, I cannot help but think I caused the issue myself.

…continue reading “Are you a Procrastinator?”

Magento Reward Points System

April 28th, 2010. Posted by Kyle Aspinall

Posted in: Uncategorized

Have you been selling online for awhile? Even if you’re new to selling online, you’re most likely well aware that you make very little profit, if any, on a first time customer. Almost the entire profit is swallowed up by the advertising required to get that visitor to your website and then persuade them make a purchase. The truly profitable customers are the ones who make purchases again and again. To be completely honest, those repeat orders are the difference between life and death.

…continue reading “Magento Reward Points System”

Is this you, or do you know of someone?

April 27th, 2010. Posted by Kyle Aspinall

Posted in: Uncategorized

Just another busy month at the Exceed Online HQ. We sent an offer letter for 2 new hires, posted an ad for an Internet Consultant, another intern just started and is being trained, a part time consultant just came on board, and yes, HR is interviewing new candidates every day.

Exceed Online is growing at a head spinning rate. Would you like to join us on our journey through the eCommerce ecosystem? Is this the right adventure for you?

…continue reading “Is this you, or do you know of someone?”

Manufacturer’s and the Direct to Consumer Approach

April 27th, 2010. Posted by Greg Randall

Posted in: Business Practice | Business to Business | Ecommerce

Are you a Manufacturer who has serious concerns about moving to a direct to consumer approach?  A blog post from E-consultancy titled, “Why Not Selling Online Can Damage Your Brand” covers many key reasons why a direct to consumer approach has become a “must have” in building a Manufacturer’s brand.

…continue reading “Manufacturer’s and the Direct to Consumer Approach”

Google Analytics and Continuous Improvement

March 11th, 2010. Posted by Greg Randall

Posted in: Business Practice | Google Analytics | Improving Conversion | Web Analytics

I had a potential new client call me the other day wanting to lift the financial performance of his existing site.  He doesn’t want a new website due to not having access to capital expenditure, but has room in his operational budget to set aside for monthly improvements to the existing site.  (Exceed Online often works on existing websites and endorses this approach when capital investment is not available). 

When reviewing the website to determine if Exceed could help, he told me the site is organically superior due to all the traffic he receives each month (apparently his site receives 20,000 unique visitors each month).  This conclusion came from him viewing the AW stats package which came with the website.  AW stats, good times, good times. 

My reply:

…continue reading “Google Analytics and Continuous Improvement”

Client Q & A – Organic Visibility

March 8th, 2010. Posted by Greg Randall

Posted in: Business Practice | Customer Service | Ecommerce | Online Strategy | SEO

I had a client contact me today to make comments on the Zarbo website.  I wasn’t going to spend time breaking it down, but I did immediately noticed the URL strings.  I said, Zarbo would always struggle to gain organic prominence in the search engines because of the technology that was powering it.  Two hours later, my client sent me a Zarbo case study and told me I was wrong.  The key statement in the case study read:

…continue reading “Client Q & A – Organic Visibility”

AIDA: Attention-Interest-Desire-Action

February 17th, 2010. Posted by Arshiya Ali

Posted in: Improving Conversion

When it comes to copywriting, I find that a lot of our clients overlook the importance of good copy, especially the influence it can have on a customer’s decision to make a purchase.

In a sales situation presenting information properly is vital. You may be providing the right information but if the delivery is flawed then you could be losing business.

…continue reading “AIDA: Attention-Interest-Desire-Action”

The Vendor Client relationship

February 5th, 2010. Posted by Greg Randall

Posted in: Customer Service | Project Management

If you ever wondered what is is like for the Exceed Online Project Managers to deal with some customers, watch this video titled, The Vendor Client Relationship - in real world situations

It is the nicest and most accurate portrayal of what our Project team deals with on a weekly (sometimes daily) basis. 

Is this you?  If so, take care next time you put forward a request to your website project team.

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